People Counting Systems | Visitor Counting Sensor in Bangladesh:
A people counter is an electronic device that is used to measure the number of people traversing a certain passage or entrance. Examples include simple manual clickers, smart-flooring technologies, infrared beams, thermal imaging systems, WiFi trackers and video counters using advanced machine learning algorithms. They are commonly used by retail establishments to judge the effectiveness of marketing campaigns, building design and layout, and the popularity of particular brands.
People Counter Using Area:
- Retail stores
- Shopping malls
- Public transportation
What Do People Counter System:
- Footfall People Counter
- Conversion rate Measure
- Visit duration Time
- Bubble map/heat map
- Zone counting/traffic flow
- Outside traffic Flow
- Returning customers Counts
- Video counting
- WiFi counting
- Video verification
- Seamless integration with store environment
- electronic people counter
- Infrared beam counters
- Thermal counters
- Video and WiFi counting
Conversion rate:
People counting systems in the retail environment are used to calculate the conversion rate, which is the percentage of total visitors versus the number that make purchases.
Marketing effectiveness:
Shopping mall marketing professionals rely on visitor statistics to measure the effectiveness of the current marketing campaign. Often, shopping mall owners measure marketing effectiveness with the same conversion rate as retail stores.
Staff planning:
Retailers can use the different business metrics in order to determine their staffing allocation. Accurate visitor counting is also useful for optimizing staff shifts. Staff requirements are often directly related to the density of visitor traffic, and services such as cleaning and maintenance are typically undertaken when traffic is at its lowest.
Visitor Counting System: At Shopping malls
Monitoring of high-traffic areas:
Shopping centers use people counters to measure the number of visitors in a given area. People counters also assist in measuring the areas where people tend to congregate. The areas where people tend to gather are often charged higher rent. Determining popularity of particular brands: Shopping malls prefer to lease space to only the most popular brands. People counters help shopping malls discover popularity by determining footfall patterns and traffic. Shopping mall owners are able to determine the flow of traffic per customer, and which areas and the levels of use of the different mall entrances.
Traffic Counting System:
at Public transportation Occupancy throughout the route Combining with GPS positioning, people counting system inside a bus or train can help to measure the actual occupancy buses throughout their journey. This would help bus operator to allocate funding and resources to routes. People counters are used to measure different business metrics. While there are many different types of people counters and each model varies in the metrics supported, most people counters will offer some or all of the following metrics.
Footfall Traffic Counting System:
Footfall measures the number of people who enter a shop or business in a particular period of time. When analyzing trends, the footfall is often averaged over periods such as days or weeks.
Conversion rate:
The window conversion rate is the percentage of shoppers who enter a store compared to the number of people who walk by it. With WiFi counting, shops can estimate the number of people who walk past a store. However, a more accurate method is video counting. The number of people who walk past a store often reflects the potential of the store location, while the window conversion rate depends on factors such as the attractiveness of the shop window design and the effectiveness of marketing campaigns.
Visit duration:
Visit duration is the amount of time visitors stay in a venue. Through WiFi counting, owners can track the time a person carrying a smartphone entered and left the venue.
Bubble map/heat map:
This metric tracks the user engagement per districts, sections, and courts of a compound. The bubble map or heat map allows users to analyze the number of engagements in percentage across the entire compound at a period of time. Bubble maps and heat maps function similarly, the only difference being the methodology of display. A heat map shows the engagement level through the use of colors, with warmer colors showing more engagement, whereas a bubble map shows engagement in terms of percentile and circumference of the bubble drawn.
Zone counting/traffic flow:
This metric, similar to the bubble map and heat map, allows the user to see the flow of traffic in a shopping mall and to analyze the levels of engagement. With the traffic flow diagram, the mall owner is able to determine what is the most popular district of the mall, and may choose to lease their rental areas based on demand.
Outside traffic:
Measuring outside traffic allows retailers to determine the number of people passing by the retail store on any given day and to estimate how many potential customers a location will be able to bring to the business.
Returning customers:
This metric looks at the number of people entering a store who had visited the store previously by tracking the unique WiFi signal ID transmitted by a smartphone.
Main data Source: wikipedia
